Post-Stay Review Strategy

Post-Stay messages ask guests to review your property. As a hotel, you have to decide what strategy to employ. There are three strategies:

Maximize Reviews: Send Post-Stay message to all guests including those who may have rated your service low (equal to or below Guest Score Cutoff). This strategy will result in maximum number of reviews but the ratings can be all over the place.
Optimize Reviews / Ratings (Default): Send Post-Stay message to guests who have not rated your service low (equal to or below Guest Score Cutoff). This includes guests who may not have rated your service at all. This strategy avoids bad ratings and tries to maximize the number of reviews your property gets by soliciting reviews from guests who may not have rated your service at all.
Maximize Ratings: Send Post-Stay message to all guests who have rated your service high (above Guest Score Cutoff). Guests who have not rated your service will not be sent a Post-Stay message. This strategy will result in increasing your ratings but there may be fewer reviews your property gets.

Note: Post-Stay messages go out to guests who have received at least one message from the hotel before.